tag:blogger.com,1999:blog-64725837829714735792024-03-14T07:35:42.900-07:0013R2-20 Music Video 2011Long Road Music Video 2011http://www.blogger.com/profile/12254239017002844393noreply@blogger.comBlogger87125tag:blogger.com,1999:blog-6472583782971473579.post-59996099148140515402011-12-15T12:09:00.000-08:002011-12-15T12:32:29.282-08:00Analysis of a music videohttp://www.youtube.com/watch?v=QJO3ROT-A4E&feature=g-music&list=MGGB&context=G1e834YMAAAAAAARAA<br />
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The genre of this video is pop, aimed at in particular teenage girls. Throughout the video is shown the 5 boys messing about with eachother on what looks like a stereotypical summer day by the beach. This appeals to teenagers as the beach scene is very eye catching as attractive scenery has been used.<br />
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There is a link between the music and visuals as the cuts of the footage are in time to the beat of the song which allows the viewers to keep up with the video and it doesn't appear too rushed or too slow either. At the start of the video one of the band members taps on their steering wheel to the beat of the song, this shows a good opening to the song as the song is very upbeat and lively. When the artists are shown they often walk or move to the beat of the music too, which adds to the effect of the music. <br />
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There is a link between the lyrics and visuals as the artists are often shown looking directly into the camera and singing the lyrics of the song, this is done in different locations and is a nice peice of footage to cut away from. One line reads 'the way that you flip your hair' when this line is sung a young girl is shown flipping her hair, this is a clear link between both the visuals and lyrics. While the line 'you don't know you're beautiful' the artists point to the camera which involves the viewer and makes us feel as though we are taking part of the video without being there or even knowing the artist. Near the end of the song one of the artists is shown singing directly to a young girl, this links the lyrics and visuals as the song is aimed at a young girl so we now can draw that link.<br />
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Many close ups of the artists alone and as a group are shown, this is so we get to know the band members as individuals but also as a group all together.Long Road Music Video 2011http://www.blogger.com/profile/12254239017002844393noreply@blogger.com0tag:blogger.com,1999:blog-6472583782971473579.post-22497560234560798572011-12-15T08:00:00.000-08:002011-12-15T12:10:09.721-08:00Music Video Director.<b></b>Marc Klasfeld is the director of many award-winning and
breakthrough music videos for artists such as<br />
-Katy Perry<br />
-Jay-Z<br />
-Red Hot
Chili Peppers<br />
-Foo Fighters<br />
-Nelly<br />
-Sum 41<br />
-Avril Lavigne<br />
-Beyonce<br />
-The Script<br />
-Ludacris<br />
-Eminem<br />
-Enrique Iglesias<br />
-Justin Timberlake<br />
and many more.<br />
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Many of his videos have shown him
as a director with a very unique style. One video in which he directed was TGIF - Katy Perry.<br />
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http://www.youtube.com/watch?v=ybLrdztNWms<br />
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In this video in particular the colours are very bright and using a large range, this immediatley makes the video stand out and draws the viewers attention.<br />
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The lyrics and the visuals often link, for example at one point of the video the lyrics read 'is this a hickey or a bruise' and points to the bruise on her neck which is the one she is refering to. The musics and visuals also link as the image often cuts on the beat of the music to allow the change of footage to be softer and flow easier. <br />
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Close ups on Katy when she is the 'geek' and after her transformation are shown to allow the viewers to link the two people together to see her before and after.<br />
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Intertextuality is used in this video as the people at the party are showing playing on the game 'just dance' this links the music video with the video game which allows the two media products to work together and promote the game 'just dance' <br />
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<br />Long Road Music Video 2011http://www.blogger.com/profile/12254239017002844393noreply@blogger.com0tag:blogger.com,1999:blog-6472583782971473579.post-3978069194698548272011-12-15T06:47:00.000-08:002011-12-15T06:48:39.801-08:00Analysing a Professional Music Video using Goodwins Theory<strong>JLS - She Makes Me Wanna</strong><br />
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I have chosen this example as although the concept is unlike the one that we used within our project, the song is of a pop genre and quite upbeat and fun which is something that we explored within our video.<br />
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<strong>Genre characteristics</strong><br />
This pop genre music video by a young boy group demonstrates clear genre characteristics. The music video shows the young and attractive boy group performing a dance routine whilst singing in all of the video. There are also shots of the band members close-up and also topless in order to appeal to the target audience of teenage girls who adore the band. The video also contains lots of lively visuals including bright coloured clothing and a crowded beach location in order to portray the pop genre.<br />
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<strong>Music and visuals</strong><br />
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There is a really strong relationship between the music and visuals in this music video which is really effective. The video is set in a beach location where we see the four group members and lots of people partying/having a good time which is shown by the energetic dancing etc of everyone. We see the four group members dancing on different raised surfaces (e.g. rocks, dance platforms) in the most of the video in order to make them clear to the viewer. They dance a routine which has been specifically co-ordinated to the song and the lyrics in it so that the band members move along with the song. This is effective in making the song more memorable for the audience and also providing them with the upbeat feel and atmosphere from the song and video. Also, the dancing people in the background of the video are jumping and moving in a specific pattern in order to emphasise the lively music and general atmosphere of the video. The editing of the shots in the video also links the music and visuals together strongly. Quite a lot of the cuts and fades in the video, which transfer us from shot to shot, cut on the beat of the music and therefore give the video a more professional look and make the video run more smoothly.<br />
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<strong>Lyrics and visuals</strong><br />
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There is also quite a strong relationship between the lyrics and visuals in this video. Firstly, as the video starts and the song is introduced we see the artist and song name appear on screen. The song name ‘She Makes Me Wanna’ is typically one of the main lyrics in the song and is repeated four times within the chorus. Secondly, the lyrics for the song generally talk about how the band members are intrigued and interested in a (not specified) female who is referred to as ‘she’ in the song. The video shows a variety of shots of young attractive females which are partying in the video, and not wearing a lot of clothes. The use of these shots emphasises the point of the song and that the singers are talking about a girl.<br />
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<strong>Demands of the record label</strong><br />
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There are also clear demands of the record label with in this music video. The video features lots of close-ups of each band member in the group as well as long and mid-shots of the band together. There are also shots which feature a couple of the band members shirtless in order to appeal to stereotypical female teenage fans.<br />
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<strong>Objectification of women</strong><br />
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The video also demonstrates objectification of women. Like previously said the band talks about a female within the lyrics and due to the band members being young and attractive the video features young and attractive females too. As the location used in the video is a beach these females wear hardly any clothing e.g. bikini’s/shorts and t-shirts which show off their feminine features. Some of the shots used emphasise this objectification of them e.g. close-ups, and low angle views which allow the viewer to focus on the body of the woman. This is used to highlight the theme and narrative in the video.<br />
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<div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/FuwTgZOKcf8?feature=player_embedded' frameborder='0'></iframe></div>Long Road Music Video 2011http://www.blogger.com/profile/12254239017002844393noreply@blogger.com0tag:blogger.com,1999:blog-6472583782971473579.post-22545491458975597802011-12-15T06:37:00.000-08:002011-12-15T06:38:44.400-08:00Analysing Student Music Video<object height="360" width="640"><param name="movie" value="http://www.youtube.com/v/5LxacPulrtA&rel=0&hl=en_US&feature=player_embedded&version=3"></param><param name="allowFullScreen" value="true"></param><param name="allowScriptAccess" value="always"></param><embed src="http://www.youtube.com/v/5LxacPulrtA&rel=0&hl=en_US&feature=player_embedded&version=3" type="application/x-shockwave-flash" allowfullscreen="true" allowScriptAccess="always" width="640" height="360"></embed></object><br />
I particularly like this work as I feel that there is a strong realtionship between the visuals and lyrics. I really like how unique the story line is I feel is works successfully. I also like how the genre of the music is shown very clearly, I finally like how they show the band playing it works really effectivelyLong Road Music Video 2011http://www.blogger.com/profile/12254239017002844393noreply@blogger.com0tag:blogger.com,1999:blog-6472583782971473579.post-54458291681922608432011-12-15T06:24:00.000-08:002011-12-15T06:24:46.955-08:00Analysing Real Magazine Ad<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEim6egW0q_zJWJJCBJHpCEAwRJkgOINg9o1ivt5ahXz0DAwSW8QjHkqi9A5AZFV7uPRk2ZcDZSTBVwrQwKBv3epI2R2g9g6SH9oNyEKCxA-SiV5x5GgvIRi3LrSVFqgNeA36Eh4RKzPtqc/s1600/the-first-days-of-spring.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" oda="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEim6egW0q_zJWJJCBJHpCEAwRJkgOINg9o1ivt5ahXz0DAwSW8QjHkqi9A5AZFV7uPRk2ZcDZSTBVwrQwKBv3epI2R2g9g6SH9oNyEKCxA-SiV5x5GgvIRi3LrSVFqgNeA36Eh4RKzPtqc/s320/the-first-days-of-spring.jpg" width="320" /></a></div><div class="separator" style="clear: both; text-align: center;"><br />
</div>I have chosen to analyse this magazine ad, as I feel it links in very strongly to our music video. Noah and The Whale played a big part in the development of our music video, we link many aspects to our work. We particularly liked their hazy effect that they used for their video Five Years Time. We felt this gate it a happy feel and made it hugely eye catching. This Ad uses many interesting factors. It is a simple image which has been thought out very well to ensure that it give a full potential. When first looking you notice that the band are shown on the bottom half of the image. The lead singer is in focus, making out as if he is the moast important person within the band. As the image fades out of focus, the other band member are later shown. They are shown looking up at the sky this leads the veiwer to the title. The font of the title is simplistic the name of the band is shown in a slightly larger, then the title of the song is shown in a smaller font. The whole image mainly focuses on the easy going, fun loving factor. Theere is also a filter over the top of the photo, it gives a really nice happy feel to the image as a whole.Long Road Music Video 2011http://www.blogger.com/profile/12254239017002844393noreply@blogger.com0tag:blogger.com,1999:blog-6472583782971473579.post-2659213654682880952011-12-15T04:20:00.000-08:002011-12-15T04:20:37.350-08:00Analysis of Music Video Using Goodwins Theory<a href="http://www.youtube.com/watch?v=SDTZ7iX4vTQ&feature=related">http://www.youtube.com/watch?v=SDTZ7iX4vTQ&feature=related</a><br />
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I have chosen to analyse Pumped up Kicks by Foster The People. I feel that this professional music video links particularly well with our music video and concept as a whole. From first veiwing the music video it is very clear, that this is an indie pop band and the music video demonstrates genre characteristics very well. The Band are introduced, with shots of them as a group. <br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhmUpf359Q3nh3Zfps0ClclErjanIS3sssknliUyzu0ft9qAuobpDp3i8Fjdsp5SqdU4G-AT-Z2N-AFvUUJWSuoCub2rdD7QoRLj6Ezbi4HU1LIVoJvHeH5rFlchlfgIb8mW7P9HfRzdcw/s1600/untitled.bmp" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="246" oda="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhmUpf359Q3nh3Zfps0ClclErjanIS3sssknliUyzu0ft9qAuobpDp3i8Fjdsp5SqdU4G-AT-Z2N-AFvUUJWSuoCub2rdD7QoRLj6Ezbi4HU1LIVoJvHeH5rFlchlfgIb8mW7P9HfRzdcw/s320/untitled.bmp" width="320" /></a></div><div class="separator" style="clear: both; text-align: center;"><br />
</div><div class="separator" style="clear: both; text-align: center;">The music video also shows the band playing at a live gig which allows the liping sinking to also be involved within this part. There isnt a hugely strong relationship between lyrics and visuals, although it shows a combination of illustrative and contradicting relationship, as the strong line is strong but doesnt specifically link with the lyrics as a whole. </div><div class="separator" style="clear: both; text-align: center;"><br />
</div><div class="separator" style="clear: both; text-align: center;">The are a very strong relationship between music and visuals, whenever the chorus takes place the footage jumps back to where thay are playing live on stage, this could also be demands of the record label to develop motifs and begin to introduce tha band as a whole to produce a strong following for them all. </div><div class="separator" style="clear: both; text-align: center;"><br />
</div><div class="separator" style="clear: both; text-align: center;">The reason why i think it links well to our music video as it has the hazy effect over the music video as a whole, i also feel tat the music video has a very similar concept through the whole video - friendship. I feel this music video is interesting and works well with the song.</div>Long Road Music Video 2011http://www.blogger.com/profile/12254239017002844393noreply@blogger.com0tag:blogger.com,1999:blog-6472583782971473579.post-89410934854485250902011-12-15T02:28:00.000-08:002011-12-15T03:37:11.184-08:00Looking back at our storyboardAfter finishing our project, we re-looked at our storyboard to compare how far we stuck to our original idea for the video.<br />
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We stuck to the head shots of the people in the video but certain things changed as they were all holding a piece of food instead of things to play with like the bubbles. We still used many long shots of the group all together but we used more close up shots on the action. We couldn't stick to some shots as we couldn't find a parachute.<br />
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I think that we did stick to our idea well but some shots we couldn't do due to not having the correct equipment.Long Road Music Video 2011http://www.blogger.com/profile/12254239017002844393noreply@blogger.com0tag:blogger.com,1999:blog-6472583782971473579.post-42082738932548323132011-12-15T02:10:00.000-08:002011-12-15T02:14:04.392-08:00Editing of our Music Video<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjmrfF3JLdv9X3hcNpT81OypffmBpQTETKYHjBUwsMwgd9IFJRtVa9KzGSIp79_tsY_iHJxRlENxgOpHvBFmxwOyxT-95gkNmtDbOO1Zwbhp81MVDXycgkR6jacWHFhhHKR-ONA50shto4/s1600/Picture+4.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="190" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjmrfF3JLdv9X3hcNpT81OypffmBpQTETKYHjBUwsMwgd9IFJRtVa9KzGSIp79_tsY_iHJxRlENxgOpHvBFmxwOyxT-95gkNmtDbOO1Zwbhp81MVDXycgkR6jacWHFhhHKR-ONA50shto4/s320/Picture+4.png" width="320" /></a></div><br />
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These are screen shots of our project in final cut, we used different lines as we felt this was a lot easier to move about and everything wasn't squashed together.Long Road Music Video 2011http://www.blogger.com/profile/12254239017002844393noreply@blogger.com0tag:blogger.com,1999:blog-6472583782971473579.post-10258186523220970652011-12-15T01:50:00.000-08:002011-12-15T01:50:46.253-08:00Directors Commentary/behind the scenes - Professor Green.<iframe allowfullscreen="" frameborder="0" height="315" src="http://www.youtube.com/embed/i1K3QRQp82M" width="560"></iframe><br />
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This is the directors commentary/behind the scenes footage for one of Professor Green's latest videos. The way it has been done is very effective. There seems to always be the track playing the the background, which then goes quieter when people are talking about the video to the camera.<br />
The video interviews all the main people involved in the video with them explaining different parts of the video. A lot of the commentary is done from the artist himself, Professor Green, as it is his video that they are creating. There is also footage of how the director thought of, wanted to do the video so that you can see how the video came about.Long Road Music Video 2011http://www.blogger.com/profile/12254239017002844393noreply@blogger.com0tag:blogger.com,1999:blog-6472583782971473579.post-12602659007754171142011-12-15T01:21:00.001-08:002011-12-15T01:22:06.654-08:00Our Music Video Commentary<div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/YBOCKUH6iyU?feature=player_embedded' frameborder='0'></iframe></div><div class="separator" style="clear: both; text-align: center;"><br />
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</div><div class="separator" style="clear: both; text-align: center;">This is our final commentary for our music video. </div>Long Road Music Video 2011http://www.blogger.com/profile/12254239017002844393noreply@blogger.com0tag:blogger.com,1999:blog-6472583782971473579.post-18103102326081898982011-12-14T14:03:00.000-08:002011-12-15T02:19:02.534-08:00research on a music video director<div></div><div><br />
</div>Anthony Madler is a thirty four year old music video director who has had experience starting from 1998 and in the time from then till now has directed or co-directed a mass of high end, high profile music videos for A list artists, beginning his career in media as a photographer for magazines such as the EPSN monthly magazine, he has to date directed over 80 music videos with artists including;<br />
<div><div class="separator" style="clear: both; text-align: center;"><a href="http://cdn.betawards.bet.com/system/assets/artists/nominee_photos/58_normal_beta10_AnthonyMandler_abx.jpg?1275947284" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="http://cdn.betawards.bet.com/system/assets/artists/nominee_photos/58_normal_beta10_AnthonyMandler_abx.jpg?1275947284" /></a></div><ul><li>Black eyed peas</li>
<li>Snoop Dogg</li>
<li>Rihanna</li>
<li>Jay-Z</li>
<li>Muse</li>
<li>and Beyonce</li>
</ul><div>he currently has begun to direct feature length movies and is Directing the movie 'Vlad'.<br />
<br />
<br />
<br />
http://www.youtube.com/watch?v=rp4UwPZfRis&ob=av2e </div></div>Long Road Music Video 2011http://www.blogger.com/profile/12254239017002844393noreply@blogger.com0tag:blogger.com,1999:blog-6472583782971473579.post-57067466342239605182011-12-14T13:41:00.000-08:002011-12-14T13:43:00.968-08:00Auteur Theory<span class="apple-style-span"><span style="background-attachment: initial; background-clip: initial; background-color: #eeeeee; background-image: initial; background-origin: initial;"><span class="Apple-style-span" style="font-family: Arial;"><br />
</span></span></span><br />
<span class="apple-style-span"><span style="background-attachment: initial; background-clip: initial; background-color: #eeeeee; background-image: initial; background-origin: initial;"><span class="Apple-style-span" style="font-family: Arial;">Auteur Theory is where the director is given full control over the creation of the media product ,e.g music video, and the director can be seen as the creator of the video rather than just piecing together pre-designated ideas and shots, this has lead to, in films for example, for the directors name to be the main one in the credits as the composition of shots, lighting and mise en scene are more important for the feel of the video than the literal speech, as apposed to the screenplay writer as you might expect.</span></span></span>Long Road Music Video 2011http://www.blogger.com/profile/12254239017002844393noreply@blogger.com0tag:blogger.com,1999:blog-6472583782971473579.post-78400217133901287222011-12-14T13:34:00.000-08:002011-12-14T13:40:33.100-08:00Analysing a past students Music Video using Goodwins Theory<div class="MsoNormal" style="margin: 0cm 0cm 10pt;"><span style="font-family: inherit;">The genre of the song in this music video is a rap R&B style song which is sung by a male singer and in the video the characters are playing up to a typical stereotype of a rap singer. The music video is created with a humorous side to it and is seen as a parody style video. Also, because of this we see the characters/singers wearing tracksuit bottoms, t-shirts, baggy jeans, hoodys, hats and gold jewellery (e.g. chains) etc. We also see them hanging in a gang around council house, graffiti covered, and grotty street locations. Both of these stereotypically suggest that the characters are hooligans.</span><br />
<br />
<strong><span style="font-family: inherit;">Visuals and Lyrics</span></strong><br />
<br />
<span style="font-family: inherit;">In this music video there is not really a relationship between lyrics and visuals. With the visuals we mainly see two out of the four characters lip-synching to the music whilst wandering and hanging around several of the described locations. The lyrics talk about the rappers career and where it began etc although the lyrics are hard to follow because the rapper is rapping quite fast. We only see a slight relationship between the lyrics and visuals where at the beginning a female voice says ‘London England’ as the rapper gets out of a car in a street location and therefore the location could be suggestive of some areas in London. Also later on in the video the words ‘Stop Complaining’ are sung and when they are these words are written with a pen on screen. Otherwise in this music video the students do not relate to any of these lyrics. It seems as if the students have taken on board the genre of the music in this video more and related it to what their stereotype of this genre is and recreated it with a humorous feel around it. Linking the lyrics and visuals thoroughly could have been difficult/not possible with their ideas or timescale for example therefore they may have decided to approach it differently.</span><br />
<br />
<strong><span style="font-family: inherit;">Music and Lyrics</span></strong><br />
<br />
<span style="font-family: inherit;">There is quite a strong relationship between the music and visuals in this video due to the way the students have edited their video. Due to the strong beat in the song which continues throughout they have cut many of their shots on this beat in order to link the music and visuals and provide an easy to watch music video which flows in pace. They do not however continue this throughout their video and sometimes have cuts on every two beats and three beats etc which is not as successful in my opinion. They also link their music and visuals in their video by the way in which some characters dance humorously and do certain actions on the beat of the song.</span><br />
<br />
<strong><span style="font-family: inherit;">Demands of the record label</span></strong><br />
<br />
<span style="font-family: inherit;">There are clear demands for a record label as there are frequent close-up and mid-shots which are shown in the video. The use of these shots gives the video more of a professional feel and also allows the audience to identify the characters, especially the main two singers that appear in most close-up shots. The humorous dancing that the characters also do to the beat of the song could be identified as a recurring motif in the artists work.</span><br />
<br />
<strong><span style="font-family: inherit;">Intertextual references</span></strong><br />
<br />
<span style="font-family: inherit;">As the theme in this video is ‘gangsters’/hooligans hanging around in groups there could be several Intertextual references made to films/music videos/TV programmes with similar content in. I know myself that I have seen similar locations and actions before within the media but cannot think of any specific examples. Musicians like Drake records rap music and in some of his videos he wears baggy jeans, gold jewellery etc and this could be linked to the stereotype of the music and figures we see related to it. The film ‘This is England’, which I have myself seen parts of, documents unruly young adults and their dangerous street lives. This could be compared to the stereotypical street location or clothing that the students have used in their video.</span></div><div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/suKld40pwHc?feature=player_embedded' frameborder='0'></iframe></div>Long Road Music Video 2011http://www.blogger.com/profile/12254239017002844393noreply@blogger.com0tag:blogger.com,1999:blog-6472583782971473579.post-55402746890437365342011-12-14T13:15:00.000-08:002011-12-14T13:15:14.458-08:00Analysing A Professional Digipack<div class="separator" style="clear: both; text-align: center;"></div><div style="margin-left: 1em; margin-right: 1em;"><br />
</div><div style="margin-left: 1em; margin-right: 1em;"><img height="305" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhmvxKtbjh0XlLF2PF1CxarXimy6GD5M_Vev5dTbz6hgSfP4RbrNj_4eBwYEfa1TFEEDnr2E-2jv4kdqXgOhZdt-8Zq9vOgjsY1gQgL7VPk0WxleLWBXTm1JresgfgWuljLJ5ImC2D9Th0/s400/th_441462446_00_nero_welcome_reality_2011_122_1108lo.jpg" width="400" /></div><div style="margin-left: 1em; margin-right: 1em;"><br />
</div><div style="margin-left: 1em; margin-right: 1em; text-align: left;"><br />
</div><div style="margin-left: 1em; margin-right: 1em; text-align: left;">This is Nero's latest album digipack, the theme used across the entire album was retro futuristic and this can be seen clearly throughout the design with the old arcade space invades style font and angular shapes this logo is used across all of neros publications. </div><div style="margin-left: 1em; margin-right: 1em; text-align: left;"><br />
</div><div style="margin-left: 1em; margin-right: 1em; text-align: left;">The product is fairly simple in an attempt to draw focus to the group name with a picture of two people most probably the two members of Nero on what appears to be a space age landscape, again fitting in with the concept chosen throughout, the disk art and back cover are kept to a minimum with little unessential info and what is there is kept to a minimum using small fonts and pushing things such as publisher info into the corners to create negative space, used to draw the onlookers eyes to the band name, which is the only thing using bold crisp white colours.</div><div style="margin-left: 1em; margin-right: 1em; text-align: left;"><br />
</div><div style="margin-left: 1em; margin-right: 1em; text-align: left;">Overall i think that this digipack is a perfect example of a proffesional product and shows clearly how effective a choice of font, layout and styling can be used to create and enforce a theme which can be carried across multiple products.</div>Long Road Music Video 2011http://www.blogger.com/profile/12254239017002844393noreply@blogger.com0tag:blogger.com,1999:blog-6472583782971473579.post-71158460349720657482011-12-14T12:31:00.000-08:002011-12-14T12:31:56.878-08:00Analysing a past student digipak<div class="separator" style="clear: both; text-align: center;"><br />
</div><div class="separator" style="clear: both; text-align: center;"><a href="http://farm5.static.flickr.com/4083/5217589990_ffccaf9b8f.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="13T1-32 Music DVD Cover" border="0" height="283" src="http://farm5.static.flickr.com/4083/5217589990_ffccaf9b8f.jpg" width="400" /></a></div><div class="separator" style="clear: both; text-align: left;"><br />
</div><div class="separator" style="clear: both; text-align: left;"><br />
</div><div class="separator" style="clear: both; text-align: left;">this past student digipack dvd cover, there artist name is the thrills and clearly the roller coaster imagery in the background fits well with the name the picture is used effectively and the way in which it stretches across both front and back really adds to the professionalism however i think the spine should continue the picture as well as to not break up the image, the way in which photos and track info has been added to the back of the product really suits the rest of the styling as the polroid style printouts go well hand in hand with the theme park concept.</div><div class="separator" style="clear: both; text-align: left;"><br />
</div><div class="separator" style="clear: both; text-align: left;">the only major problem with this otherwise proffesional looking product is that the information such as the BBFC rating and bar code looked rushed as they are inside a white box and as such look copied and pasted from Google. If not for that one problem i think that this digipack could easily pass as proffesional. </div><div class="separator" style="clear: both; text-align: left;"><br />
</div>Long Road Music Video 2011http://www.blogger.com/profile/12254239017002844393noreply@blogger.com0tag:blogger.com,1999:blog-6472583782971473579.post-78668204334849442002011-12-14T12:17:00.000-08:002011-12-14T12:17:32.477-08:00research into directors commentariesA directors commentary is usually a voice over or footage of the creator of a media product talking about and justifying decisions made throughout the creation of the product, this could be why they chose the location or actors, style or any number of things in the video, it is created to enable the viewer to grasp a better understanding of the product so that it can be enjoyed on a different level than the norm. it is often shown over the top of or with clips of the actual product, this allows the director to be specific about what they are talking about as if the viewer were watching it with the director.Long Road Music Video 2011http://www.blogger.com/profile/12254239017002844393noreply@blogger.com0tag:blogger.com,1999:blog-6472583782971473579.post-45108256645379827122011-12-14T12:04:00.000-08:002011-12-14T12:04:06.604-08:00past student commentary<a href="http://31longroadmusicvideo10.blogspot.com/">http://31longroadmusicvideo10.blogspot.com/</a><br />
<br />
this groups commentary was different to most other groups i saw, it started with a brief clip of there music video then the first question faded over the top before a transition to the group sitting together, this was effective in the sense that it gave the viewer a clear sense of which video and what part of it the group were talking about. The group had chosen to make the video in the style of the interview, and while they pulled this off well it didn't make the product look convincing and proffesional as most real commentaries show only the artist or artists between clips of footage, they however filmed parts of the production process (e.g final cut) which really helped to get across to the viewer what they were trying to describe and also added a proffesional look to the product.<br />
The group seemed confident in there speech and it sounded like they had for the most part planned it out well and were clear on what needed to be discussed without making it look as if it was being read of a script.Long Road Music Video 2011http://www.blogger.com/profile/12254239017002844393noreply@blogger.com0tag:blogger.com,1999:blog-6472583782971473579.post-2770200244275376452011-12-14T11:50:00.000-08:002011-12-14T11:50:31.163-08:00Analysing a past groups magazine ad<div class="separator" style="clear: both; text-align: center;"><a href="http://farm7.static.flickr.com/6017/5929863832_e4123437be.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Music Magazine Advert Template" border="0" height="320" src="http://farm7.static.flickr.com/6017/5929863832_e4123437be.jpg" width="225" /></a></div><a href="http://34introtomusicvideo11.blogspot.com/">http://34introtomusicvideo11.blogspot.com/</a><br />
<br />
this is a magazine advert made by a previous group and was one of the bet ones I saw, it follows most of the conventions expected in a magazine advert playing focus to the artists name, the effects and styles used are effective but do not completely comply with the desired genre, the torn effect and offset of the photo at the bottom of the page are both eye catching features but means that the size of the advert will have to be reduced on the page making the information smaller and therefor less noticeable, the photo itself is of good quality and clarity but looks as if it has been put through a blue filter which doesn't stand out enough to become eye catching and instead reduces the quality feel of the page.<br />
the information included on this advert is;<br />
<br />
<ul><li>artist name</li>
<li>album name</li>
<li>release date</li>
<li>review</li>
<li>website</li>
</ul><div>it could do with having more information added ,e.g publisher info, to make the product look overall more proffesional.</div>Long Road Music Video 2011http://www.blogger.com/profile/12254239017002844393noreply@blogger.com0tag:blogger.com,1999:blog-6472583782971473579.post-5108187363127421172011-12-14T10:20:00.000-08:002011-12-14T10:25:54.110-08:00Research into a Director's Commentary<span style="font-size: 12pt; line-height: 115%;"><span style="font-family: inherit;">A director’s commentary is (normally) a piece of footage in which the director explains their intentions within the media product that they have created. This usually includes the director talking about what their aim was within a scene and why they chose a particular location, colour scheme, costume etc as well as what they intended to achieve and portray to the viewer because of their choices. A director’s commentary can also more simply include the director talking the viewer in more detail about everything that happens within a scene in order for them to understand what is going on. Director’s commentaries are really useful as they allow both the director and the public to get an insight into what inspired the director at specific points in their media product and most importantly what the director wanted to achieve and create a sense of in their media product. <o:p></o:p></span></span><br />
<span style="font-family: inherit;"> </span><br />
<div class="MsoNormal" style="margin: 0cm 0cm 10pt;"><span style="font-family: inherit; font-size: 12pt; line-height: 115%;">It also gives a chance for the director to review their work from their own perspective and talk specifically about what they thought was successful or unsuccessful within their piece of work. Director’s commentaries are usually footage of a director talking directly into the camera with the footage of their media product being inserted at the necessary points for the viewer to see. Another popular way is having the footage of the director’s media product playing on screen and having a voice over of the director talking about their work. This provides the audience to follow what the director is saying more successfully.</span></div><div class="MsoNormal" style="margin: 0cm 0cm 10pt;"><span style="font-family: inherit;">Example from Doctor Who:</span><br />
<a href="http://www.bbc.co.uk/doctorwho/dw/videos/p00hcrml" target="_blank">http://www.bbc.co.uk/doctorwho/dw/videos/p00hcrml</a></div>Long Road Music Video 2011http://www.blogger.com/profile/12254239017002844393noreply@blogger.com0tag:blogger.com,1999:blog-6472583782971473579.post-70420199603548171102011-12-14T09:52:00.000-08:002011-12-14T13:31:49.150-08:00Analysing a professional Digipak<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQ_sU4I3VCMxdZ0RVXibJLR0xwGnvDNA8JGDgXsm42mBfRMfyCXb9GCYxuEIOIWvm95PcisnDi0olUBXFniT3t10VbByZYXNKF3zbHNTHlYINo_LL06eAtuH4ZqRrrSfbDTiuy_xE2qhw/s1600/digipack.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="448" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQ_sU4I3VCMxdZ0RVXibJLR0xwGnvDNA8JGDgXsm42mBfRMfyCXb9GCYxuEIOIWvm95PcisnDi0olUBXFniT3t10VbByZYXNKF3zbHNTHlYINo_LL06eAtuH4ZqRrrSfbDTiuy_xE2qhw/s640/digipack.png" width="640" /></a></div><br />
<div class="MsoNormal" style="margin: 0cm 0cm 10pt;"><span style="font-family: inherit;">Rihanna is an extremely popular, well known and loved female R&B/pop singer of our generation. This digipak is for the artists album titled ‘Loud’, released 2010, which was a huge success with the general public for its fun and upbeat vibe.</span></div><div class="MsoNormal" style="margin: 0cm 0cm 10pt;"><span style="font-family: inherit;">The title of the album ‘Loud’ is cleverly reflected within the album imagery/artwork. On the front cover of the album we see a close-up shot of the artist looking down with her lips parted. The pose she undertakes is quite posed and in this way emphasises her femininity. Due to the artist looking away/down in the image the pose portrays a vulnerable yet sexy and mysterious side to the artist which is emphasised further by the artist’s image. It is also quite personal and enclosed pose as the artist is not revealing her face or body etc to the camera. The image is really exciting and eye catching due to the use of the vibrant red colour of the artist’s hair, long curled eyelashes and also the bright red lips, which are defined beautifully. The combination of these emphasises these feminine features of the artists and portrays her image as vibrant and sexy to the viewer. The font used on the cover is thin and coloured white to stand out against the bold vibrant colours that dominate the rest of the cover. The style of the font is however quite subtle and therefore allows the daring image of the artist to be the emphasis of the cover and catch the viewers eye.</span></div><div class="MsoNormal" style="margin: 0cm 0cm 10pt;"><span style="font-family: inherit;">The theme of femininity is also continued throughout the digipak with the use of vibrant, bold and feminine colours. In the inside fold out cover of the digipak there is a large visual image of the artist. In this image we see the artist in a white, lacy two piece dress which is flirty and feminine. She appears in a trance by the way that she lies against a bush of bright red flowered roses, smelling them and appearing caught in the sensational moment. The artist therefore appears allured by both the roses, and her surroundings. The use of the bright red roses again emphasises the artist’s femininity and continues the theme of the red throughout the album. The rose is also a portrayal of beauty, passion and love and by including this it is suggestive of the theme within the artists work and also a representation of the artist herself.</span></div><div class="MsoNormal" style="margin: 0cm 0cm 10pt;"><span style="font-family: inherit;">The artwork on the CD itself is an image of a flourishing rose. The colour of the CD is a softer light pink colour which gives a more innocent and laid back feel. The simple rose image is really pretty and gives a nice finishing touch to tie in the theme of the digipak. The artists name, album title, producers and record label as well as website address are printed on the CD in small print giving a professional touch.</span></div><div class="MsoNormal" style="margin: 0cm 0cm 10pt;"><span style="font-family: inherit;">Overall, I really like this digipak due to the stunning artwork and imaginative concept to the album as a whole which is really brought out within. The choice of colour scheme and imagery is also successful in creating a portrayal of the theme that the artist intended for the album and also a portrayal of the artist and her personality.</span></div>Long Road Music Video 2011http://www.blogger.com/profile/12254239017002844393noreply@blogger.com0tag:blogger.com,1999:blog-6472583782971473579.post-7491833785075624982011-12-13T11:22:00.000-08:002011-12-13T11:22:54.061-08:00Analysing a professional magazine ad<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjpFsdce5i8CiHCNL8_Gwv3uBtDJnoJgG8m87ptfqg9SLy2SIZF576fwbsM0eYhQ-5w0aFvHktjWcBQ4ARs6mvyZNnRKZ4M8lhFPyBhU3D6uMcx1NJL6hAqrvikrIEDCCkKiZejd-cupOEB/s1600/chase-and-status-tour-2011.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjpFsdce5i8CiHCNL8_Gwv3uBtDJnoJgG8m87ptfqg9SLy2SIZF576fwbsM0eYhQ-5w0aFvHktjWcBQ4ARs6mvyZNnRKZ4M8lhFPyBhU3D6uMcx1NJL6hAqrvikrIEDCCkKiZejd-cupOEB/s320/chase-and-status-tour-2011.jpg" /></a></div><br />
this magazine advert for chase and status is made to promote the groups album tour its imagery bares no literal relevance to any tracks in the album but is used to underlay a concept to be used throughout, as we see the same images twinned with the same fonts and styles in all album related products {e.g digipack). having this lack of relevance allows you to see the album as a separate product rather than following the styles of a single individual track. the choice of colours allows the writing to be easily read and to stand out amongst the background creating a 3d style effect.<br />
the layout of the advert draws focus to certain aspects of the information the groups name is largest on the page with the venue second this makes it clear to the reader what the advert is promoting, where as for example if the venue was larger it would look as if it were that witch was being mainly promoted.<br />
All relevant information is included on the poster shown in order of importance down the page with the date first followed by contact details,ticket website details, album details and group website details.The producers details have been placed in the lower corners as to be prominent but without drawing the readers eye from other aspects of the page.<br />
overall this advert clearly outlines all key information needed while still showing the key styling of the tour allowing the page to be both eye catching and informativeLong Road Music Video 2011http://www.blogger.com/profile/12254239017002844393noreply@blogger.com0tag:blogger.com,1999:blog-6472583782971473579.post-45895207505138503022011-12-13T08:45:00.001-08:002011-12-13T08:49:41.961-08:00Analysing a professional Magazine Ad<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiOkB8-ZbLUofVjKzM38Rr9MS-7AcHR4Vgr9IU7UOoGsBH_CdntKgp6KCr5JjjIgVFwNfkSSUGz7YFM0fwlyagK8-KE58IJQCedj3L0t64NQ7jAFBWWVcIy9q39QhwawEgn-nfwDDoIrBk/s1600/britney+spears.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" oda="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiOkB8-ZbLUofVjKzM38Rr9MS-7AcHR4Vgr9IU7UOoGsBH_CdntKgp6KCr5JjjIgVFwNfkSSUGz7YFM0fwlyagK8-KE58IJQCedj3L0t64NQ7jAFBWWVcIy9q39QhwawEgn-nfwDDoIrBk/s640/britney+spears.png" width="483" /></a></div><br />
Britney Spears is an extremely popular and well known musician, singer and actress. She is considered the princess of pop and has had many number one singles over the past 15 years. The image above is a magazine ad for an album she released in 2008. The album is called ’Circus’ has a fun and quirky pop/dance feel around it and is quite shows different sides to the artists personality. The imagery of the album is very much themed around a circus and the goings on in one.<br />
I really like this magazine advert as it is quite eye catching and fun and has an original idea around it as well as looking professional. The magazine ad, like the album, encompasses a circus theme in which the magazine ad replicates an actual circus poster. The magazine ad uses an eye catching yet classic colour scheme of cream, red, mustard yellow and blue and this gives the ad a realistic yet vintage style which circus posters traditionally have. The font used is very bold and vintage styled in order to grab the eye of the viewer and again replicates the font used on a traditional styled circus poster. Britney’s name appears very large and in bold 3D lettering a quarter of the way down the image, with the album name and other info in smaller letters underneath in order to catch the viewers eye first. To emphasise this circus theme and portray a real circus poster the magazine ad features a vintage baroque pattern which is placed at the top and bottom of the ad drawing the text inbetween it together and giving the poster a classic touch. It also has 3 stars which appear either side of the release date of the new album, highlighting it and again replicating the traditional conventions of a circus poster. This whole grouping of text is featured within a border which again helps to draw the viewer’s eye towards the lighter coloured background and text in the middle of it.<br />
<br />
Britney’s record label’s logo also appears in the top left hand corner of the magazine ad along with the entertainment industries logo in the right hand top corner. Both of these give the magazine a professional feel but still remain subtle and part of the poster by the colour they are presented in. Her website address is also featured for publicity and easy accessibility to fans. An extra is also added to the magazine ad in the right hand bottom corner of the magazine ad in a scroll shape. This contains quirky phrase and number for fans to call Britney, suggesting that she is the performer, but is a pun in order to follow the conventions of a proper circus poster and have fun with the concept.<br />
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Overall, I find this magazine ad extemely successful as it a really original and fun idea that follows the theme and concept of her new album. This is important as it enables fans and the public to be able to identify her work. I also like the fact that the magazine ad has a unique idea and is not just a posey image of the artist herself, like the work of other pop artists and find it really interesting.Long Road Music Video 2011http://www.blogger.com/profile/12254239017002844393noreply@blogger.com0tag:blogger.com,1999:blog-6472583782971473579.post-54774961127346709352011-12-13T05:39:00.000-08:002011-12-13T05:40:48.685-08:00Analysing past students Magazine Ads<strong>Group P2-10</strong><br />
<a href="http://www.flickr.com/photos/57114537@N06/5263840617/" title="photoshop picture by cutiepie_1493, on Flickr"><img alt="photoshop picture" height="500" src="http://farm6.static.flickr.com/5206/5263840617_d94f2787d1.jpg" width="354" /></a><br />
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Here is a magazine ad by previous students for their music video project. They focused on an R&B genre for their music video due to the style of song that was chosen. Although the magazine ad is not particularly suggestive of the R&B genre or slow, romantic styled song it does represent the genre by the way that the artist is a young, dark haired and olive skinned female as a lot of R&B signers in the current industry have this representation. I do not however feel that the magazine ad is at all successful due to the unprofessional and rushed feel to it. It also does not feel as if the group have thought about the genre and their idea properly although the written work on their blog does contain a lot of ideas. In my opinion they seem to have misunderstood the task and created a magazine cover rather than a magazine ad promoting their artist/song.<br />
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Firstly, the image they have used on their background does not feel very professional due to the artist being sat on a bike in front of random buildings and trees. On their blog the group commented on how they had taken the images surrounding trees to link in with their music video and some shots in it but in my opinion this is too vague and does not relate to the style or genre of the song particularly well. The magazine ad also has an extremely unprofessional feel due to the font styling, colouring and placing. The group have used the same font, a pretty standard styled font that does not particularly portray a girly female artist, throughout their magazine ad. They have also used really plain colours for the font such as black and white which again are not suggestive of the girly and romantic styled song, or eye catching enough to stand out against the busy background. With the font they have also placed it quite randomly and this looks untidy and is not very well composed with the image they have used. They also mention quite random and magazine cover styled phrases on their magazine ad e.g. ‘get the latest winter fashions’ which do not promote the song or artist very well. The unprofessional feel is again emphasised more by the magazine ad not having any professional music companies/brands logo’s on the magazine ad. The cover would have looked a lot more professional if there were reviews or ratings of the artist/songs work or by letting the viewer know which retailers are selling the product.<br />
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Overall the group have not portrayed or emphasised the style and genre of the song and artist enough in their magazine ad. It also feels really unprofessional by the rushed, untidy layout and lack of creativity throughout.Long Road Music Video 2011http://www.blogger.com/profile/12254239017002844393noreply@blogger.com0tag:blogger.com,1999:blog-6472583782971473579.post-27887183496565563802011-12-13T03:38:00.000-08:002011-12-13T03:38:31.684-08:00Analyzing Real Music digipaks.<b><u>Jack Johnson</u></b><br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhjvU2JSjMqL2bKU2ly33Q1esodakUSDU4t_M0TICa7E9u5uFHJtNkiHjHbsiTz0EyLEZbNu9pZ2q2qMEc-1Cade8UxtHhyphenhyphenvQ2U_MqQC8ZxL-XyFvX72f7WwayesWOsGnFOpzfypCxRPxo/s1600/jack+johnson+full.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="356" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhjvU2JSjMqL2bKU2ly33Q1esodakUSDU4t_M0TICa7E9u5uFHJtNkiHjHbsiTz0EyLEZbNu9pZ2q2qMEc-1Cade8UxtHhyphenhyphenvQ2U_MqQC8ZxL-XyFvX72f7WwayesWOsGnFOpzfypCxRPxo/s400/jack+johnson+full.jpg" width="400" /></a></div><div class="separator" style="clear: both; text-align: center;"><br />
</div><div class="separator" style="clear: both; text-align: center;">This is Jack Johnson's digipak for his last album. He has carried out a theme of using the colour yellow so everything matches well. From the images on the front and on the inside it gives you a mellow feel to it all. This links to the genre of his music, which is acoustic. The image on the outside is a silhouette of a tree with who i imagine to be Jack Johnson picking a leaf and his guitar is clearly visible. A very simple cover which reflects in his music as it is often him singing with his guitar and maybe a slight drum beat. On the inside there s a picture of him with his guitar in front of him covering up most of his body. He is trying to make the emphasis on the guitar as this is his main source for the music. </div>Long Road Music Video 2011http://www.blogger.com/profile/12254239017002844393noreply@blogger.com0tag:blogger.com,1999:blog-6472583782971473579.post-82853972492898391712011-12-13T03:20:00.000-08:002011-12-13T03:20:57.008-08:00Analyzing Real Music digipaks.<b>Noah and the Whale.</b><br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiMJdx6KSUrdbaulU5UPEeifB2VVuLeflXYa-lJvERpc6Rm2A6H0X5lXL6pBNxDfdIpJTLCG5EJKXu_-C5WvDj_3T0rAr0_kIvmMQ4W98rkSCU5c-2GRie9OMJ7TvDk1UYLOM7-b65Q8hQ/s1600/TheLastNightOnEarth.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiMJdx6KSUrdbaulU5UPEeifB2VVuLeflXYa-lJvERpc6Rm2A6H0X5lXL6pBNxDfdIpJTLCG5EJKXu_-C5WvDj_3T0rAr0_kIvmMQ4W98rkSCU5c-2GRie9OMJ7TvDk1UYLOM7-b65Q8hQ/s400/TheLastNightOnEarth.jpg" width="400" /></a></div><div class="separator" style="clear: both; text-align: center;"><br />
</div><div class="separator" style="clear: both; text-align: center;">This is Noah and the Whale's current album cover, which is art of their digipak. By looking at the design you can tell what kind of band they are going to be as very soft images and colours are used. You get a very relaxed feel about the album cover, which is the same kind of genre as their music. Their music is indie/acoustic and this is shown quite well with the image that they have chosen. The way they are dressed in smart-casual clothes and with mid-long to long hair ties in with the indie image. A nice effect has been used to integrate two images so you can see one through the other. The image is of a street at night, which links to the title of the album as it is called 'Last Night on Earth'. This shows they have thought about the images that have been chosen for the album cover.</div>Long Road Music Video 2011http://www.blogger.com/profile/12254239017002844393noreply@blogger.com0