Analysing previous students digipack.

Group 13R1-19 2010/2011

This is a previous students DVD cover for their digipack. The artist that they have chosen is JLS, which is an upbeat pop group. However the DVD case doesn't suggest this when looking at it. The images are very relaxing and use calming colours, bar the spine of the case which doesn't match the front and back. They haven't thought about the genre to this band, therefore creating the wrong impression. The text is also rather boring and it doesn't catch your eye. I don't think this group have thought about their digipack very well.

This is the groups magazine advert for their song/album. It is very eye catching due to the bright colours but lacks imagination and technical skill. They have chosen a very simple layout, not trying to think about how they could make the advert more appealing to their target audience. The text is very basic and due to it all being in similar front and size, makes it hard to want to read it. Again this group have not thought through this digipack well.