The band are wearing flip-flops, shorts, t-shirts and sunglasses this gives us the impression that they are a classic/ stereotypical British band. The image as a whole shows that they are fun and easy going because of the beach theme, they appear to be dressed for the beach although the background is a field location, this suggests that they like to be individual and different from the average British person. By looking at the image you would at first think that the band’s genre was indie/pop and aimed at teenagers/ young adults.
Analysing a Music Video using Goodwins Theory
Everything Everything – MY KZ, UR BF
At the beginning of the video the lead singer is shown in pub where everything around him is frozen and only him being alive, in the lyrics he mentions ‘flash backs all the time’ Which shows that there is a connection between the lyrics and visuals. The connection between the visuals and music the cuts are always to the beat of the music, which makes it flow better for the viewer. 
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