Keep Grow Change Task.

Keep , grow, change

In our music video from the summer a few things worked well, I think that the cuts of either location or shots were done with the beat of the music so it allowed the music video flow and it made the viewer easier to follow.  Another thing that worked well was the fades at appropriate times of the video, for example the video ends with a fade out which worked well with the lyrics as the singer and her ex leave on bad terms.  We used zooms both in and out at times, in which the singer felt most emotional to amplify her emotions and how the lyrics emphasize them.

If we had more time to work on this task I think a change of location would have worked a lot better as there isn’t many changes in location. Also more shot times and cuts during the end of the video as it seems to drag on and become a little boring when the shot stays the same and in the same location especially as there is not much going on in front of the camera. I think the video would have benefited from having another character, maybe the singers ex boyfriend with another woman holding hands and having a good time. This could have been a flashback in the singers mind so it could be shown in the way of a montage, which shows the singer just wants to forget about it and get over her ex, even though she’s finding it hard.

 

This year I’d like to improve the variety of shots in the video and as a group come up with some more creative ideas rather than something that has been done many times before.  I also think that planning is one of the most important factors to making a video so I think that this year as a group we will make a more detailed plan to our video so when it comes to shooting, we know exactly what we are doing.