Keep Grow Change task.

We had to look at our music intro blog and video to see what we would keep grow and change. This was an individual task.

Research and Planning.

Keep: For our research and planning we looked into a music video which the year above had produced and analysed it so we could see what aspects they have included in terms of Goodwin. This would give us an idea as to what we need to include to make this a good video.

Grow: Something that we could have done a bit more of was researching into the artist whose song we were doing to get an idea of their style and maybe some inspiration for different ideas for the music video.

Change: If I were to do this task again I would do more research into the genre of ‘pop’ as this was the genre of our music video. This could’ve helped us understand better what we could’ve included into our video to make it better.

Filming.

Keep: Something we did quite well was the amount of different shot types in our music video. There were many different types, such as close ups, high and low angles, etc. This makes it more interesting to watch than something filmed all at the same distance or angle.

Grow: To add a bit more of an effect we could have added in some more angles, such as canted. This would have given it a slightly edgy look, making it a bit different from other videos. It would stand out amongst other music videos.

Change: If I were to do this task again I would shoot in different locations that would suit the genre more. Our locations were limited so we did have one that would fit the genre correctly in order to make the video fully successful.

Skills.

Keep: The skills that we use well were that of using the camera. After using the cameras for other tasks we were able to use the cameras very easily knowing how to use them properly.

Grow: Something that we could improve on is using different editing effects on final cut. This would’ve enhanced our video giving it a more stereo typical pop genre feel to it.

Change: If we were to do it again there aren’t any skills that would particularly benefit our music video. The skills we have were enough to make a decent music video.

Evaluation.

In total I am pleased with the music video we have managed to produce. It has fitted in well to Goodwins Theory of Analysis. There are only small things that could be done to improve our music video but there isn’t an obvious amount.