This group have chosen to focus on a rock/punk genre of music for their music video project and this is reflected well within their digi-pack. The image on the front of the digi-pack is really successful as it is a big, close-up image of the main singer rocking out to the music. The image being really big is effective as it dominates the whole cover and draws the attention of the viewer into it. The close-up shot also helps to emphasise this. The genre is also reflected through this image due to the lead singer rocking out and getting lost in the music which is stereotypical of a rock/punk singer.
The digi-pack also encorporates a ‘parental advisory’ mark on the front cover to stand out to the viewer and make it clear that the intended audience are older teenagers who enjoy rock. Although this does portray target audience they were trying to attract (anti-social/rock styled teenagers) it could be mistaken for a lot older adult audience by the public. The text used in the digi-pack is again effective in portraying the rock styled, anti-social themed group and music by its rough and edgy look.
The colour scheme of the digi-pack is also successful as it links clearly with the groups ideas that they talked about in their previous posts. They talked about how they wanted to include an old style effect in their video in order to relate to the comical policeman idea that they were inspired by, by other artists. They used a sepia colouring effect which emphasises the old 60’s look they were trying to achieve. The digi-pack also includes fun images of the group and a screenshot of the policeman on the back of the cover which link in the music video and the concept of a whole. I also like the way that they have included a barcode and professional music brands/channels comments and reviews as well as a rating for the digi-pack which gives it a more professional and realistic feel as well as again making it clear who the target audience are. Overall this is an eye-catching and effective digi-pack which relates to the genre of the music and target audience well.
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