this magazine advert for chase and status is made to promote the groups album tour its imagery bares no literal relevance to any tracks in the album but is used to underlay a concept to be used throughout, as we see the same images twinned with the same fonts and styles in all album related products {e.g digipack). having this lack of relevance allows you to see the album as a separate product rather than following the styles of a single individual track. the choice of colours allows the writing to be easily read and to stand out amongst the background creating a 3d style effect.
the layout of the advert draws focus to certain aspects of the information the groups name is largest on the page with the venue second this makes it clear to the reader what the advert is promoting, where as for example if the venue was larger it would look as if it were that witch was being mainly promoted.
All relevant information is included on the poster shown in order of importance down the page with the date first followed by contact details,ticket website details, album details and group website details.The producers details have been placed in the lower corners as to be prominent but without drawing the readers eye from other aspects of the page.
overall this advert clearly outlines all key information needed while still showing the key styling of the tour allowing the page to be both eye catching and informative
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