Evaluation

  

In what ways does your media product, use, develop or challenge forms and conventions of real media products?

Our groups music video conforms as well as challenges the conventions of real media products, the way the video was pieced together conforms to the conventions seen in other videos, we aimed to use lots of shots with each clip shown for a duration matching with the tempo and style of the music, the music is cheerful and quirky we aimed to show this through our editing techniques, taking inspiration from the style of Noah and the whale and the vaccines we aimed to create a hazy effect over the video to reinforce its quirky image and to create a summery atmosphere which would link in with what was filmed as well as the concept chosen for our promotional pack,

Our video challenges common conventions in that its content does not relate to the lyrics as in most videos but relates to the style and genre of the music.

How effective is the combination of your main product and ancillary texts?

The combination and links between our video, tour poster, digi-pack and magazine ad were, I think, clear throughout, we aimed to show the same quirky image across all products without making all products look as if they had been taken just from the video, as we aimed to create promotional material for a group and album rather than a single track, while we used a screenshot from the video on the dig pack and tour poster we were careful to choose an image for each that could be used generally as apposed to a screenshot that is clearly from a single song the dig pack used a separate shot taken after filming this meant that the album could be differentiated from the single track while still remaining linked by the use of the concept, food.

What have you learnt from your audience feedback?

Initially feedback helped to create the concept for the video as only after critism did realise that our first idea was not as strong as we thought and was to common a theme, from hearing the ideas, critisms and encouragement from other people in the group we were able to create a concept that was unique and suited the style of the track selected,

Our rough cut was not fully complete when shown and our feedback reflected this, while we were told that concepts and filming was good effects, editing and timing all needed to be worked on, from hearing this we were able to focus on the major areas that needed improvement.

For the final showing we were told that it was a big improvement on our rough cut and we had fixed all the problems that were apparent in the earlier versions of the video. From this I have learnt that feedback from people who not take part in the making of the video can allow you to spot flaws that would be overlooked otherwise.

How did you use new media technologies in the construction and research, planning and evaluation stage?

Before our music video project I hadn’t used final cut and Photoshop for much, only my AS work, this project has taught me more of the features of both and how to use them more easily, it has allowed me to greatly develop my skills in video editing aswell as sound editing and how to produce a much more professional looking product by following the conventions used in editing.