The genre of the song in this music video is a rap R&B style song which is sung by a male singer and in the video the characters are playing up to a typical stereotype of a rap singer. The music video is created with a humorous side to it and is seen as a parody style video. Also, because of this we see the characters/singers wearing tracksuit bottoms, t-shirts, baggy jeans, hoodys, hats and gold jewellery (e.g. chains) etc. We also see them hanging in a gang around council house, graffiti covered, and grotty street locations. Both of these stereotypically suggest that the characters are hooligans.
Visuals and Lyrics
In this music video there is not really a relationship between lyrics and visuals. With the visuals we mainly see two out of the four characters lip-synching to the music whilst wandering and hanging around several of the described locations. The lyrics talk about the rappers career and where it began etc although the lyrics are hard to follow because the rapper is rapping quite fast. We only see a slight relationship between the lyrics and visuals where at the beginning a female voice says ‘London England’ as the rapper gets out of a car in a street location and therefore the location could be suggestive of some areas in London. Also later on in the video the words ‘Stop Complaining’ are sung and when they are these words are written with a pen on screen. Otherwise in this music video the students do not relate to any of these lyrics. It seems as if the students have taken on board the genre of the music in this video more and related it to what their stereotype of this genre is and recreated it with a humorous feel around it. Linking the lyrics and visuals thoroughly could have been difficult/not possible with their ideas or timescale for example therefore they may have decided to approach it differently.
Music and Lyrics
There is quite a strong relationship between the music and visuals in this video due to the way the students have edited their video. Due to the strong beat in the song which continues throughout they have cut many of their shots on this beat in order to link the music and visuals and provide an easy to watch music video which flows in pace. They do not however continue this throughout their video and sometimes have cuts on every two beats and three beats etc which is not as successful in my opinion. They also link their music and visuals in their video by the way in which some characters dance humorously and do certain actions on the beat of the song.
Demands of the record label
There are clear demands for a record label as there are frequent close-up and mid-shots which are shown in the video. The use of these shots gives the video more of a professional feel and also allows the audience to identify the characters, especially the main two singers that appear in most close-up shots. The humorous dancing that the characters also do to the beat of the song could be identified as a recurring motif in the artists work.
Intertextual references
As the theme in this video is ‘gangsters’/hooligans hanging around in groups there could be several Intertextual references made to films/music videos/TV programmes with similar content in. I know myself that I have seen similar locations and actions before within the media but cannot think of any specific examples. Musicians like Drake records rap music and in some of his videos he wears baggy jeans, gold jewellery etc and this could be linked to the stereotype of the music and figures we see related to it. The film ‘This is England’, which I have myself seen parts of, documents unruly young adults and their dangerous street lives. This could be compared to the stereotypical street location or clothing that the students have used in their video.
Visuals and Lyrics
In this music video there is not really a relationship between lyrics and visuals. With the visuals we mainly see two out of the four characters lip-synching to the music whilst wandering and hanging around several of the described locations. The lyrics talk about the rappers career and where it began etc although the lyrics are hard to follow because the rapper is rapping quite fast. We only see a slight relationship between the lyrics and visuals where at the beginning a female voice says ‘London England’ as the rapper gets out of a car in a street location and therefore the location could be suggestive of some areas in London. Also later on in the video the words ‘Stop Complaining’ are sung and when they are these words are written with a pen on screen. Otherwise in this music video the students do not relate to any of these lyrics. It seems as if the students have taken on board the genre of the music in this video more and related it to what their stereotype of this genre is and recreated it with a humorous feel around it. Linking the lyrics and visuals thoroughly could have been difficult/not possible with their ideas or timescale for example therefore they may have decided to approach it differently.
Music and Lyrics
There is quite a strong relationship between the music and visuals in this video due to the way the students have edited their video. Due to the strong beat in the song which continues throughout they have cut many of their shots on this beat in order to link the music and visuals and provide an easy to watch music video which flows in pace. They do not however continue this throughout their video and sometimes have cuts on every two beats and three beats etc which is not as successful in my opinion. They also link their music and visuals in their video by the way in which some characters dance humorously and do certain actions on the beat of the song.
Demands of the record label
There are clear demands for a record label as there are frequent close-up and mid-shots which are shown in the video. The use of these shots gives the video more of a professional feel and also allows the audience to identify the characters, especially the main two singers that appear in most close-up shots. The humorous dancing that the characters also do to the beat of the song could be identified as a recurring motif in the artists work.
Intertextual references
As the theme in this video is ‘gangsters’/hooligans hanging around in groups there could be several Intertextual references made to films/music videos/TV programmes with similar content in. I know myself that I have seen similar locations and actions before within the media but cannot think of any specific examples. Musicians like Drake records rap music and in some of his videos he wears baggy jeans, gold jewellery etc and this could be linked to the stereotype of the music and figures we see related to it. The film ‘This is England’, which I have myself seen parts of, documents unruly young adults and their dangerous street lives. This could be compared to the stereotypical street location or clothing that the students have used in their video.
No comments:
Post a Comment