Thursday, 15 December 2011

Music Video Director.

Marc Klasfeld is the director of many award-winning and breakthrough music videos for artists such as
-Katy Perry
-Jay-Z
-Red Hot Chili Peppers
-Foo Fighters
-Nelly
-Sum 41
-Avril Lavigne
-Beyonce
-The Script
-Ludacris
-Eminem
-Enrique Iglesias
-Justin Timberlake
and many more.

Many of his videos have shown him as a director with a very unique style. One video in which he directed was TGIF - Katy Perry.

http://www.youtube.com/watch?v=ybLrdztNWms

In this video in particular the colours are very bright and using a large range, this immediatley makes the video stand out and draws the viewers attention.

The lyrics and the visuals often link, for example at one point of the video the lyrics read 'is this a hickey or a bruise' and points to the bruise on her neck which is the one she is refering to. The musics and visuals also link as the image often cuts on the beat of the music to allow the change of footage to be softer and flow easier.

Close ups on Katy when she is the 'geek' and after her transformation are shown to allow the viewers to link the two people together to see her before and after.

Intertextuality is used in this video as the people at the party are showing playing on the game 'just dance' this links the music video with the video game which allows the two media products to work together and promote the game 'just dance'



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