Thursday, 15 December 2011

Analysis of Music Video Using Goodwins Theory

http://www.youtube.com/watch?v=SDTZ7iX4vTQ&feature=related

I have chosen to analyse Pumped up Kicks by Foster The People. I feel that this professional music video links particularly well with our music video and concept as a whole. From first veiwing the music video it is very clear, that this is an indie pop band and the music video demonstrates genre characteristics very well. The Band are introduced, with shots of them as a group.


The music video also shows the band playing at a live gig which allows the liping sinking to also be involved within this part. There isnt a hugely strong relationship between lyrics and visuals, although it shows a combination of illustrative and contradicting relationship, as the strong line is strong but doesnt specifically link with the lyrics as a whole.

The are a very strong relationship between music and visuals, whenever the chorus takes place the footage jumps back to where thay are playing live on stage, this could also be demands of the record label to develop motifs and begin to introduce tha band as a whole to produce a strong following for them all.

The reason why i think it links well to our music video as it has the hazy effect over the music video as a whole, i also feel tat the music video has a very similar concept through the whole video - friendship. I feel this music video is interesting and works well with the song.

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