Analysing a professional Digipak

Rihanna is an extremely popular, well known and loved female R&B/pop singer of our generation. This digipak is for the artists album titled ‘Loud’, released 2010, which was a huge success with the general public for its fun and upbeat vibe.

The title of the album ‘Loud’ is cleverly reflected within the album imagery/artwork. On the front cover of the album we see a close-up shot of the artist looking down with her lips parted. The pose she undertakes is quite posed and in this way emphasises her femininity. Due to the artist looking away/down in the image the pose portrays a vulnerable yet sexy and mysterious side to the artist which is emphasised further by the artist’s image. It is also quite personal and enclosed pose as the artist is not revealing her face or body etc to the camera. The image is really exciting and eye catching due to the use of the vibrant red colour of the artist’s hair, long curled eyelashes and also the bright red lips, which are defined beautifully. The combination of these emphasises these feminine features of the artists and portrays her image as vibrant and sexy to the viewer. The font used on the cover is thin and coloured white to stand out against the bold vibrant colours that dominate the rest of the cover. The style of the font is however quite subtle and therefore allows the daring image of the artist to be the emphasis of the cover and catch the viewers eye.

The theme of femininity is also continued throughout the digipak with the use of vibrant, bold and feminine colours. In the inside fold out cover of the digipak there is a large visual image of the artist. In this image we see the artist in a white, lacy two piece dress which is flirty and feminine. She appears in a trance by the way that she lies against a bush of bright red flowered roses, smelling them and appearing caught in the sensational moment. The artist therefore appears allured by both the roses, and her surroundings. The use of the bright red roses again emphasises the artist’s femininity and continues the theme of the red throughout the album. The rose is also a portrayal of beauty, passion and love and by including this it is suggestive of the theme within the artists work and also a representation of the artist herself.

The artwork on the CD itself is an image of a flourishing rose. The colour of the CD is a softer light pink colour which gives a more innocent and laid back feel. The simple rose image is really pretty and gives a nice finishing touch to tie in the theme of the digipak. The artists name, album title, producers and record label as well as website address are printed on the CD in small print giving a professional touch.

Overall, I really like this digipak due to the stunning artwork and imaginative concept to the album as a whole which is really brought out within. The choice of colour scheme and imagery is also successful in creating a portrayal of the theme that the artist intended for the album and also a portrayal of the artist and her personality.