Analysis of a music video

http://www.youtube.com/watch?v=QJO3ROT-A4E&feature=g-music&list=MGGB&context=G1e834YMAAAAAAARAA

The genre of this video is pop, aimed at in particular teenage girls. Throughout the video is shown the 5 boys messing about with eachother on what looks like a stereotypical summer day by the beach. This appeals to teenagers as the beach scene is very eye catching as attractive scenery has been used.

There is a link between the music and visuals as the cuts of the footage are in time to the beat of the song which allows the viewers to keep up with the video and it doesn't appear too rushed or too slow either. At the start of the video one of the band members taps on their steering wheel to the beat of the song, this shows a good opening to the song as the song is very upbeat and lively. When the artists are shown they often walk or move to the beat of the music too, which adds to the effect of the music.

There is a link between the lyrics and visuals as the artists are often shown looking directly into the camera and singing the lyrics of the song, this is done in different locations and is a nice peice of footage to cut away from. One line reads 'the way that you flip your hair' when this line is sung a young girl is shown flipping her hair, this is a clear link between both the visuals and lyrics. While the line 'you don't know you're beautiful' the artists point to the camera which involves the viewer and makes us feel as though we are taking part of the video without being there or even knowing the artist. Near the end of the song one of the artists is shown singing directly to a young girl, this links the lyrics and visuals as the song is aimed at a young girl so we now can draw that link.

Many close ups of the artists alone and as a group are shown, this is so we get to know the band members as individuals but also as a group all together.